Any group activity consisting of minimum of Fifteen people for achieving a common interest or goal held in a specific center or venue can be addressed as MICE which may include conferences, conventions , symposia, congresses, incentive group events, award ceremony, seminar, exhibitions, annual meeting of a corporate , special events, trade fairs and shows or training program. MICE has a great impact of economy and society of a country. It is an important segment of tourism industry which helps generating direct revenue for the country’s economy. MICE also helps controlling seasonality and generate direct employment as major business occurs during off season. When a country attempts promoting MICE, must strive to develop infrastructure, technology as per global standard in order to cope up with the major tourist generating countries of Europe and other Western countries. It is also a boost to the tourism professionals to grow up with new ideas and knowledge.
Meeting: Due to technological advancement, the world has become a global village and planning for new business ideas is an integral part of corporate world. Thus, meetings at various level are held very frequently whether it be a tea table meeting or at a larger way.
Incentive: Incentive travel is a driving force for blue chip corporate houses to motivate their employees to work under stressful and competitive environment. It works like a medicine to people to become work alcoholic. The recent trend shows that the best way to make workers engaged in producing better is offering packages to the.
Conferences and Conventions: As world’s economy is growing faster , need of arranging conferences and conventions is become essential. Today , everybody wants to showcase their product and this is the best way of exhibiting it in the market. It is noticed that Asia experienced a compound growth rate of 20 % in this field.
Event: Event is organized in a larger way for various proposes as it is an important part of marketing strategy and communication tools by corporate houses of all sizes. Be it a product launch, CSR activities or promotional activities, company wants to catch the eye of their targeted audience. In most of the events, media houses and new channels are also cordially invited so that a mass publicity can be done at
Situated rightly in the heart of South East Asia, Singapore has become the hub of MICE for larger part of the world. Be it a small get together or a big corporate event organized by blue chip companies , Singapore is considered as the “ first choice” for all as Singapore is the world’s easiest place to do business and ,it holds either headquarter or branch office of more than 150 international organizations. More than 7000 Multinational companies are operating in Singapore. Being the busiest airport of South East Asia, Changi International Airport serves around 300 airlines covering a wide network of 400 cities worldwide connecting 4 Billion people within a 7 hour flight radios. With a fascinating infrastructure and heart thumbing entertainment facilities, Singapore grew as the “Kohinoor” among the MICE organizers. As a low disaster prone country, Singapore impressed visitors by offering safe environment and fast, efficient public transport system. Most experienced, professional, and well versed industry players are ready to welcome and handle MICE segments in Singapore. Vibrant Singapore offers spectacular Venues in term of hotels and exhibition centers that will add extra sparkle to the event. The city itself is so charming that participants can accompany their families. They enjoy this extravagant destination by experiencing theme parks or by exploring the excellent shopping spree. As the crime rate is very low in Singapore, visitors are not worried to spent time in testing mouthwatering gourmets in the restaurant or strolling in pubs till late night. By offering wide range of accommodations ranging from the budget till exotic and luxury, Singapore receives visitors of all economic class. Singapore also gained popularity as the weather condition is also too soothing. Last but not the least, Hospitality of local population with warm welcome by the Singaporeans made this destination as an ultimate MICE destination of the world.